Creating a brighter future together.

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We helped a global insurance brand transform a new purpose and big ambition into a distinct identity designed to disrupt a cold, corporate category and allow the brand to adapt to the ever-changing needs of modern consumers.

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By positioning Zurich as a proactive brand that doesn’t just maintain the status quo, but helps people to take their future in their own hands, we created a warm, open, approachable brand identity that creates a safe space for a new generation of customers to take optimistic action for a brighter future.