We were inspired by the untamed goodness of Finnish oats when Fazer approached us to help them develop a line of oat-based products. We developed Vild, a name the evokes the strength and purity of the Nordic wild, a new plant-based range of foods from Fazer, natural products that are good for you and good for the planet.

Justin Blyth, James Yeats Smith, Kustaa Saksi, Clara Vincent, Amanda Fève, Päivi Svens
Brand Identity
Design Direction
Packaging Design
Art Direction
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Our visual direction and tone of voice are all about celebrating the heritage of Fazer and Finnish pattern design, creating a bold, contemporary and disruptive approach to bring new life to a stale dairy aisle.

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